Fibo shortlisted for two Construction Marketing Awards
Fibo, the European market leader in bathroom and wet room wall panels, is pleased to announce it has been shortlisted in two categories in the Construction Marketing Awards (CMAs). The CMAs are the only awards which recognise excellence in marketing specifically within the construction industry. They are judged by experts with direct experience in construction, which makes becoming a finalist an achievement to be proud of.
Fibo has been nominated for ‘Strategic Planning & Management’ and ‘Best Branding & Positioning’, in conjunction with MRA Marketing. The marketing strategy over the last 12 months has been to increase Fibo’s brand awareness and generate enquiries from builders’ merchants, contractors and social housing. Using a comprehensive campaign across social media, advertising, PR and direct mail, MRA Marketing has successfully positioned Fibo as a strong contender within the market. The campaign has resulted in PR coverage growth of 288% and multiple direct sales leads.
Scott Beattie, Fibo Managing Director comments:
"I’ve been impressed with the MRA team. They are achieving an immense amount of exposure in the market for Fibo UK. Their strategic marketing and insight is contributing significantly to our sales and growth."
Winners will be announced on the 29th November at the Hilton Bankside, London.